Common UX mistakes that kill conversions and how to fix them

1. Confusing navigation and hierarchy

Users leave when they can’t find what they came for in 3 seconds.

• Poor information architecture
• Unclear labels
• Too many competing CTAs

Fix: Simplify navigation. Keep primary CTAs visible and remove unnecessary options.

2. Slow load and heavy visuals

UX = perception of performance. Even beautiful websites lose users when they lag.‍

Fix: Compress images, lazy-load media, and reduce animations that block interaction.

3. No visual feedback

People need to see that their action worked.

Fix: Add microinteractions (loading states, confirmation, hover feedback).

4. Overwhelming forms

Too many fields kill motivation.

Fix:

• Mark optional and required fields
• Group logically
• Use inline validation

5. Inconsistent design language

Different button styles or typography = subconscious chaos.

Fix: Follow a consistent design system or token structure.

6. Weak or unclear CTAs

Generic “Submit” or “Send” doesn’t drive action.

Fix: Use action-oriented language: “Get the guide”, “Book a demo”, “Start free”.

7. Ignoring mobile experience

60%+ of users interact via mobile first.

Fix:

• Keep tap targets large
• Simplify content and reduce modal usage

8. No trust signals

Lack of credibility cues (testimonials, logos, SSL) makes users hesitate.

Fix: Add social proof, visible contact info, and consistent tone.

9. UX vs marketing misalignment

Design leads users one way, copy leads another.

Fix: Ensure UX, content, and product teams align around one conversion goal.